Chapter 18- Social Media and Marketing

The social media platform my product utilizes best is twitter for sure. Through Twitter my product Just Water is able to tweet updates and post new flavors coming out. With Twitter they also tag celebrities and celebrities tag the product in hand to expose and show the product. 

Chapter 8- Segmenting and Targeting Markets 

With water being so broad it can market to almost anyone as everyone drinks water. In the situation of a Family Cycle Just Water is most positioned to Teenagers and Adults as it attempts to be environmental friendly and its ethics are Eco. It can still be marketed towards older people as well though. 

Chapter 15- Marketing Communications

My products competitive advantages can vary but there are a lot of them. To start with the carton being paper based/plant based it is environmental friendly which brings good ethics to the category. Also, with Jaden smith son of Will smith being a co owner of the product it brings a lot of attention with the product. 

                                 Chapter 10- Product Concepts



                               

                        Advantages of my product is the fact its water and is made from carton. With water it is marketable to everyone and anyone can enjoy the product. With it being environmental friendly it is able to expand the market to many that are trying to live a positive life-style.

Chapter 17- Personal Selling and Sales Management 

The steps for selling my product can vary as it appeals to many ages groups. One step is the color of the carton, with many variety and different flavors seeing the bright blue or yellow carton will appeal many people. Another step is appealing to special days like pride month as shown above. The company released more flavors and colors to gain attention of consumers. 

Chapter 16 - Advertising, Public relations and Sales Promotion

This advertisement is what best puts my product into the consumers hands. It shows how the carton is beneficial to the environment. It isn't a lot of reading and gets to the point and shows why its better than plastic. The most important attribute being the bottle and it gives many positives and no negatives.

Chapter 14 - Retailing

My product Just Water is relatively new in the market releasing its water in 2012. As you can see in the picture above ever since 2012 many competitors have been fluctuated into the market using carton based bottles. My product is best retailed by attracting consumers through its bright colors and variation of flavor. The lemon flavor uses a bright yellow to attract customers while the regular uses a sky blue which is vibrant and makes the consumer feel good in the end. This is how my product retails throughout the world. 

          Chapter 6- Consumer Decision Making

The consideration set for my product is when a consumer is buying they automatically will think of an alternative to bottled water with carton water. They will be more inclined to purchase this due to the fact, they never have seen something like that before so because of the newness to the product it will cause for consumers to buy and continue for a good cause. 

Chapter 5 - Developing A Global Vision 

The global vision for my product varies but is very positive. Since the bottle is completely made of carton and is water, it can market to anyone in the world. The global vision is to send out these waters to other countries that don't have all the supplies they need and to give them water to drink. Also to brand recycling instead of harming the planet with bottled water. 

Chapter 4 - The Marketing Environment

The target market for my product is virtually everyone because it is water which is universal. To be more specific my product markets for people ages 12-30 as it is an alternative to plastic which can bring attention, and gain traction which can bring in consumers of all ages. To go more in depth we also target people that go to gyms and workouts as we provide refreshing drinks and an alternative to plastic. 

Chapter 11- Developing and Managing Products

The development of Just Water is very distinct innovation as water has never been out of carton before. With the bottle made completely out of carton and a plant based cap it is very Eco friendly which gives relief to a lot of consumers. With also introducing flavors to the water it gives a wave of new consumers interested in water and saving the environment. 

Chapter 3- Ethics & Social Responsibilities 

With Just Water focusing on water there is not much controversy on ethics and morality when it comes to advertising or distributing the product to any certain age group or type of people. As time passes on people grow weary of how the environment is being taken care of and how to continue to take care of it. With majority of water bottles being plastic its a society norm to go to the store and buy a plastic bottle just so it can be thrown away. With those bottles being thrown most of it ends up in landfill further messing up the ecosystem of the earth. With the carton bottle being made up of paper it fulfills and lives up to social responsibilities as it enforces change and many other companies are following in the footsteps of Just water and going green with their brand.     

Chapter 2 - Strategic Planning for Competitive Advantage

                             

With Just Water being in the water industry competition is bound to occur when it comes drinking water. With these brands all fighting for a spot strategic planning needs to come into play in order to not become a "dog" in the marketplace. Just Water does not necessarily rely on cost competitive advantage unlike other Water brands that rely on single sales in deli's and stores. Rather the company flaunts and depends on the fact that the water is in a carton which use product differentiation competitive advantage in order to appeal and sell to  consumers, Consumers who are passionate about saving the environment and see a bottle like Just Water and would choose that brand compared to say a Poland Spring that uses all plastic. Just Water is not the only brand that is out now with a carton based bottle. Brands that offer fully carton based bottles like "Flow" and "Boxed Water" are some of the few competitors Just Water has to face. What gives Just Water competitive advantage is its variety of flavors that come in the boxed water, whether its infused lemon or berry the variety is what attracts many people towards the brand. Just Water's plan is to keep appealing to the youth and instill a healthier lifestyle for them and for the planet meaning going green by purchasing a carton based bottle instead of a plastic one. 

Chapter 1 - Overview of marketing (History and mission statement

 When thinking about water what comes to mind? Poland spring or maybe Dasani these water bottle brands have been around for years and are usually owned by bigger company's such as Coca Cola and Nestle. (Just Water) is a relatively new product on the market introduced in 2012 founders were Jaden Smith and Drew Fitzgerald from the company (Just Goods Inc) labeled "boxed water" that is unique as the bottle is made up of carton and paper. As the years go by this brand keeps growing and can be recognized by its big white bold "Just Water" logo on the box. 

Just waters mission statement is simple but meaningful "Just water is better for everyone for the environment, for the wonderful Glens Falls community which we now call home, and for our customers who can support a mission of sustainability through their daily purchases" To let people that want to help save the environment save the environment with a choice of picking up boxed water instead of plastic. With many supporters behind ( Just goods inc) like Will Smith, Queen Latifah, Calvin Harris and other notable names its only a matter of time before boxed water takes over the world.