Chapter 3- Ethics & Social Responsibilities 

With Just Water focusing on water there is not much controversy on ethics and morality when it comes to advertising or distributing the product to any certain age group or type of people. As time passes on people grow weary of how the environment is being taken care of and how to continue to take care of it. With majority of water bottles being plastic its a society norm to go to the store and buy a plastic bottle just so it can be thrown away. With those bottles being thrown most of it ends up in landfill further messing up the ecosystem of the earth. With the carton bottle being made up of paper it fulfills and lives up to social responsibilities as it enforces change and many other companies are following in the footsteps of Just water and going green with their brand.