Chapter 1 - Overview of marketing (History and mission statement

 When thinking about water what comes to mind? Poland spring or maybe Dasani these water bottle brands have been around for years and are usually owned by bigger company's such as Coca Cola and Nestle. (Just Water) is a relatively new product on the market introduced in 2012 founders were Jaden Smith and Drew Fitzgerald from the company (Just Goods Inc) labeled "boxed water" that is unique as the bottle is made up of carton and paper. As the years go by this brand keeps growing and can be recognized by its big white bold "Just Water" logo on the box. 

Just waters mission statement is simple but meaningful "Just water is better for everyone for the environment, for the wonderful Glens Falls community which we now call home, and for our customers who can support a mission of sustainability through their daily purchases" To let people that want to help save the environment save the environment with a choice of picking up boxed water instead of plastic. With many supporters behind ( Just goods inc) like Will Smith, Queen Latifah, Calvin Harris and other notable names its only a matter of time before boxed water takes over the world.