Chapter 16 - Advertising, Public relations and Sales Promotion

This advertisement is what best puts my product into the consumers hands. It shows how the carton is beneficial to the environment. It isn't a lot of reading and gets to the point and shows why its better than plastic. The most important attribute being the bottle and it gives many positives and no negatives.

Chapter 14 - Retailing

My product Just Water is relatively new in the market releasing its water in 2012. As you can see in the picture above ever since 2012 many competitors have been fluctuated into the market using carton based bottles. My product is best retailed by attracting consumers through its bright colors and variation of flavor. The lemon flavor uses a bright yellow to attract customers while the regular uses a sky blue which is vibrant and makes the consumer feel good in the end. This is how my product retails throughout the world. 

          Chapter 6- Consumer Decision Making

The consideration set for my product is when a consumer is buying they automatically will think of an alternative to bottled water with carton water. They will be more inclined to purchase this due to the fact, they never have seen something like that before so because of the newness to the product it will cause for consumers to buy and continue for a good cause. 

Chapter 5 - Developing A Global Vision 

The global vision for my product varies but is very positive. Since the bottle is completely made of carton and is water, it can market to anyone in the world. The global vision is to send out these waters to other countries that don't have all the supplies they need and to give them water to drink. Also to brand recycling instead of harming the planet with bottled water. 

Chapter 4 - The Marketing Environment

The target market for my product is virtually everyone because it is water which is universal. To be more specific my product markets for people ages 12-30 as it is an alternative to plastic which can bring attention, and gain traction which can bring in consumers of all ages. To go more in depth we also target people that go to gyms and workouts as we provide refreshing drinks and an alternative to plastic. 

Chapter 11- Developing and Managing Products

The development of Just Water is very distinct innovation as water has never been out of carton before. With the bottle made completely out of carton and a plant based cap it is very Eco friendly which gives relief to a lot of consumers. With also introducing flavors to the water it gives a wave of new consumers interested in water and saving the environment. 

Chapter 3- Ethics & Social Responsibilities 

With Just Water focusing on water there is not much controversy on ethics and morality when it comes to advertising or distributing the product to any certain age group or type of people. As time passes on people grow weary of how the environment is being taken care of and how to continue to take care of it. With majority of water bottles being plastic its a society norm to go to the store and buy a plastic bottle just so it can be thrown away. With those bottles being thrown most of it ends up in landfill further messing up the ecosystem of the earth. With the carton bottle being made up of paper it fulfills and lives up to social responsibilities as it enforces change and many other companies are following in the footsteps of Just water and going green with their brand.