Chapter 16 - Advertising, Public relations and Sales Promotion

This advertisement is what best puts my product into the consumers hands. It shows how the carton is beneficial to the environment. It isn't a lot of reading and gets to the point and shows why its better than plastic. The most important attribute being the bottle and it gives many positives and no negatives.

Chapter 14 - Retailing

My product Just Water is relatively new in the market releasing its water in 2012. As you can see in the picture above ever since 2012 many competitors have been fluctuated into the market using carton based bottles. My product is best retailed by attracting consumers through its bright colors and variation of flavor. The lemon flavor uses a bright yellow to attract customers while the regular uses a sky blue which is vibrant and makes the consumer feel good in the end. This is how my product retails throughout the world. 

          Chapter 6- Consumer Decision Making

The consideration set for my product is when a consumer is buying they automatically will think of an alternative to bottled water with carton water. They will be more inclined to purchase this due to the fact, they never have seen something like that before so because of the newness to the product it will cause for consumers to buy and continue for a good cause. 

Chapter 5 - Developing A Global Vision 

The global vision for my product varies but is very positive. Since the bottle is completely made of carton and is water, it can market to anyone in the world. The global vision is to send out these waters to other countries that don't have all the supplies they need and to give them water to drink. Also to brand recycling instead of harming the planet with bottled water.