Chapter 18- Social Media and Marketing

The social media platform my product utilizes best is twitter for sure. Through Twitter my product Just Water is able to tweet updates and post new flavors coming out. With Twitter they also tag celebrities and celebrities tag the product in hand to expose and show the product. 

Chapter 8- Segmenting and Targeting Markets 

With water being so broad it can market to almost anyone as everyone drinks water. In the situation of a Family Cycle Just Water is most positioned to Teenagers and Adults as it attempts to be environmental friendly and its ethics are Eco. It can still be marketed towards older people as well though. 

Chapter 15- Marketing Communications

My products competitive advantages can vary but there are a lot of them. To start with the carton being paper based/plant based it is environmental friendly which brings good ethics to the category. Also, with Jaden smith son of Will smith being a co owner of the product it brings a lot of attention with the product. 

                                 Chapter 10- Product Concepts



                               

                        Advantages of my product is the fact its water and is made from carton. With water it is marketable to everyone and anyone can enjoy the product. With it being environmental friendly it is able to expand the market to many that are trying to live a positive life-style.

Chapter 17- Personal Selling and Sales Management 

The steps for selling my product can vary as it appeals to many ages groups. One step is the color of the carton, with many variety and different flavors seeing the bright blue or yellow carton will appeal many people. Another step is appealing to special days like pride month as shown above. The company released more flavors and colors to gain attention of consumers. 

Chapter 16 - Advertising, Public relations and Sales Promotion

This advertisement is what best puts my product into the consumers hands. It shows how the carton is beneficial to the environment. It isn't a lot of reading and gets to the point and shows why its better than plastic. The most important attribute being the bottle and it gives many positives and no negatives.

Chapter 14 - Retailing

My product Just Water is relatively new in the market releasing its water in 2012. As you can see in the picture above ever since 2012 many competitors have been fluctuated into the market using carton based bottles. My product is best retailed by attracting consumers through its bright colors and variation of flavor. The lemon flavor uses a bright yellow to attract customers while the regular uses a sky blue which is vibrant and makes the consumer feel good in the end. This is how my product retails throughout the world.